JOB SUMMERY
Client:
health care Industry
Duration
One Month
Channel
Google Ads
Optimizing Google Ads for a client in health care industry
I recently worked with a client in health care industry to help them address two main challenges: decreasing their cost per lead and increasing their conversion rate. Their existing Google Ads campaigns were underperforming, with a high cost per lead and a relatively low click-through rate (CTR). Here’s how I tackled the problem and achieved remarkable results.
The Situation (Before Optimization)
- Cost per lead: $36.10
- CTR: 4.05%
My Optimization Plan
I created a new campaign using (STAGs) and implemented the following optimizations:
- Using Phrase & Exact Match Keywords.
- Search for negative keywords for each keyword to Prevent irrelevant clicks.
- Created a personalized landing page and optimized it for SEO.
- Dynamic Keyword Insertion.
- Countdown Feature.
The Results (After Optimization)
- Total Leads: 60
- Cost per Lead: $2.85
- CTR: 9.66%
- Conversion Rate: 6.92%
By focusing on precise keyword targeting, personalized landing pages, and optimizing ad urgency, I was able to reduce the cost per lead by an astounding 92.11% and improve their CTR by 138.52%.
Ready to Scale? Let’s Talk Growth!
In our call, I’ll assess your current marketing efforts, discuss challenges, and outline a personalized plan to drive growth and results. Let’s get started!
